In July 2014, Duracoat created another first, this time with the Panari Hotel and Ruben Centre in support of a charity fund raising ‘Recycled Fashion High Tea’.
Ruben Centre is located in Mukuru Kwa Ruben slum, estimated to have a population of about 216,000 people. The area is characterised by extreme poverty with a majority of the residents surviving with less than a dollar a day and exposed to disease, poor drainage and sanitation, crime, poor health services, high unemployment, domestic violence, illiteracy and insecurity among other social vices. Ruben Centre has contributed a great deal towards improving some of these conditions and offers an oasis of hope to all demographics represented in the community.
Ruben Centre, Panari Hotel and Duracoat Spray for Change joined hands to create a ‘Recycled Fashion High Tea’ charity event. Artists Wise Two, Esen and Kerosh integrated an urban art piece titled ‘Recreation, Fashion’ into this event. It was a simple and beautiful concept depicting our environment and using materials that have been discarded in it to enhance life and beauty.